Many of our customers live in locations where the running water that reaches their homes is called "hard": it has a much higher concentration of mineral salts than other freshwater sites. Although it is drinkable, it affects household appliances (washing machines, dishwashers, coffee makers, boilers ...) and also on our skin and hair. On other occasions it happens that in that area the running water is medium or soft, but the house is supplied by a well (rural environment).
These customers note that the wig 's hair becomes rough, dry or dull prematurely. It doesn't matter how expensive the hair system is or how good the hair is.
And you may have noticed that when we travel or move to another place, or to a different house, our hair is different, even if we use the same shampoo or conditioner. It depends on the water and we often notice it when we travel. In fact, according to a study conducted by the International Journal of Cosmetic Science, it was discovered that the amount of copper, calcium and magnesium present in the water with which we wash the hair can damage proteins in depth, and thus the hair structures affected.
Smog, sun, cold, humidity, wind and also wrong products do the rest and become permanent over time. The hardness of the water, i.e. the high presence of calcium, magnesium and heavy metals such as copper can, for example, remove shine, elasticity and health from hair.
But we can protect the hair, in fact, industry experts repeat that washing your hair every day hurts. It makes them weak and compromises the health of the skin. The ideal would be, in fact, 2-3 days a week, using a mild detergent enriched with moisturizing and protective substances, so always try to choose a Best Shampoo for Hard Water free of substances such as sls, parabens, silicones and fragrances, be you to add the appropriate essentials. And to give extra help, drinking mineral water is also important, precisely because its composition can have beneficial properties on the health of the hair.
Dull, dry, weak hair. Those who live in big cities where tap water is harder and limestone are not new. In recent years, however, shampoos have been developed that contain chemical compounds capable of subtracting copper from water thus avoiding its accumulation in the hair. A moisturizing and restructuring conditioner will help to deeply repair the hair structure thanks to the supply of restorative substances such as proteins, ceramides, moisturizing molecules and vitamins.